A Vietnamese entrepreneur who has made a fortune by staffing an airline with women in sexy bikini outfit is on her way to becoming Vietnam’s first female billionaire.
VietJet Air CEO Nguyen Thi Phuong Thao is the brain behind this bikini-clad attendants. And thanks to her brilliant idea, she is poised to be the very first self-made woman billionaire of her country.
According to the Bloomberg, the 45-year-old’s fortune is expected to balloon to $1.37 billion when the privately-owned airline goes public within the next three months.The brilliance of the company’s campaign, which boasts the motto “Enjoy Flying!”, is further highlighted by its very effective marketing tool: steamy calendars featuring the sexy attendants.
Because of the bikini airline, VietJet is able to grab more than 30% of the industry’s market share and is continuing to rise up to this day.